Sustaining the lands, waters, and cultures on the Colorado Plateau

Name, Brand, and Website for the Colorado Plateau Foundation

Logo.

Centered over the Four Corners in the Southwest, the Colorado Plateau is a geologically, biologically, and culturally rich environment, where more than a dozen tribal nations reside. Yet a way of life is at risk.

Water is becoming a more precious resource. Culturally important lands are threatened by industrial development. Ancestral knowledge is in jeopardy as languages disappear.

The Colorado Plateau Foundation was founded with an ambitious vision: To strengthen the region’s Native-run organizations in order to sustain the lands, waters, and cultures that exist there. The Foundation is bringing national resources to the region’s tribal organizations, which are essential to solving the environmental and cultural challenges faced by all people living on the Plateau.

A regionally-centered design

As a nascent organization, the Foundation’s own challenge was to reach the groups who stood to benefit from their grants. They needed a name, message, and visual brand that illustrated their distinctive style and focus. And they needed something cohesive yet resonant with the region’s diverse tribes.

From the beginning, Pyramid partnered with the Foundation to make these goals a reality.

To kick things off, we chose a name that spoke to their place-based focus. We conducted research on the stories, traditions, and visual patterns of the tribes on the Colorado Plateau, which inspired a powerful visual brand.

Logo options for the Colorado Plateau Foundation.
Logo options for the Colorado Plateau Foundation.
Brand guidelines.
Brand guidelines.

The new look and feel manifested in a variety of materials, including a visually stunning book that tells the story of the Foundation and its impact. The website offers a clean design and straightforward architecture, with clear calls to action. We built the site for future scalability, with room to add the unfolding stories of its grantees as it grows.  

The case statement cover.
The case statement.
The website.

From vision to impact

The Colorado Plateau Foundation is equipped with powerful storytelling tools that can help expand grantmaking. Even better, they are walking side by side with Native grantees, helping them realize their visions for their communities.

A multitude of Native cultures and traditions have thrived in the American Southwest for thousands of years. In partnership with the Colorado Plateau Foundation, they’ll continue to.

Launch website

Who was involved

See more of our clients in Indian Country

Alaska Federation of Natives
Blackfeet Nation
Colorado Plateau Foundation
Colorado River Indian Tribes
Columbia River Inter-Tribal Fish Commission
Confederated Salish and Kootenai Tribes
Lummi Nation
National Congress of American Indians
Sealaska Corporation
Snoqualmie Tribe
Swinomish Indian Tribal Community
Tulalip Tribes
Yakama Nation
Yocha Dehe Wintun Nation

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