In theory, once a health problem is identified, a solution is generated and later deployed to improve lives worldwide. But in real life, things are not that easy.
Behind the scenes, there are many challenges to implementing health innovations globally, countless steps, barriers and limitations. It requires expertise and creativity to keep solutions moving forward.
That’s where PATH comes in. As a leader in global health innovation, PATH transforms the way health solutions are developed and delivered so they reach more people, more quickly around the world. To date, they’ve reached over 160 million people, helping them to live healthier lives full of possibility.
However, when you’re working that hard to improve and save lives, it can be challenging to find the time and resources to let people know what you’ve accomplished. Especially when what you’ve accomplished is pretty complex to start with. So Pyramid joined forces with PATH to help.
We started by developing a concept, messaging, and visuals that succinctly and accessibly illustrate PATH’s role in global health. We call this unique story the “journey of innovation.”
The health innovator in our own backyard
Although PATH’s home base is in Seattle (right down the street from Pyramid!), the organization was one of the city's best-kept secrets. We developed an advertising campaign—from billboards and bus ads to digital advertising on popular local websites—to spread the message of PATH’s work. All advertising led back to a digital landing page introducing people to PATH’s “journey of innovation.”
digital advertising clickthrough rate
higher than industry average
At the same time, the organization was gearing up for the public launch of a campaign to raise $100 million dollars in order to scale their work even further. First, potential donors needed to understand what PATH does—and how they do it—and connect with their mission. The journey of innovation story helped to achieve that. Next, they needed to understand why they should give to PATH when the numbers were already showing an enormous impact.
We supported PATH’s “Reach Campaign” by collaborating and crafting messaging, a case statement, and a microsite that helped make the case for reaching higher. We helped tell the story of why investing in four key areas are the greatest opportunity to make an impact on overall global health: Malaria, women’s and reproductive health, maternal and newborn health, and child health.
PATH/Aaron Joel Santos