Our Team

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Gustavo Asman

SVP, Creative

Pronouns: He/Him

After 20 years working in advertising and communication firms around the world, two things became clear: Gustavo and family wanted to live in a place they could call home. And he wished success was not measured just by judges at award shows, but in real life, with real impact. Gustavo oversees Pyramid’s creative services team, driving creative strategic thinking and inspiring new ways of doing things by trying to see them from as many angles as possible. Having worked with many brands around the globe—from Argentina to New York and Southeast Asia—he understands (and values) what context, culture and teamwork bring to any project.

At Pyramid, Gustavo works across issue areas, including clients like Cascade Public Media, Seattle Public Utilities, the 2020 Census, Central Washington University and RWJF. Beyond working hours, Gustavo enjoys spending time with his family, watching films, working out, reading, writing, traveling… like most of us do.